Stop the press! Don’t buy and iPhone games!
Have they turned uncool? Is the sexiest gadget on the planet suddenly not sexy any more? Of course not. Apple are, in their inimitable way, just making sure that we all want – nay, need – the new model of their iPhone games when it is announced shortly. So eager are they to make sure there are millions of baying customers crying for their new product they have stopped selling the old model.
Sales of the iPhone games are hoped to reach 10 million by the end of the year, with current sales figures standing at 5.4 million. Apple’s reach with the iPhone games into many foreign markets continues and this should help them meet the figures: Indian telecoms outfit Bharti Airtel have just agreed a deal to work with Apple in getting the iPhone to their 64 million subscribers. If even 10% of these customers took up the iPhone games then Apple would have passed their targets; the price might have to drop for this to happen, though.