Apple are the masters at marketing, at hype, and at creating products that, quite ‎simply, ooze sex. Well done to them on this front.‎
Their latest release – the iPhone SDK downloads – has proved Apple’s marketing skills. Within ‎four days of the announce of the apps for iPhone SDK beta more than 100,000 people had ‎made the effort to apps download the pack. I’m willing to wager that a fair proportion of ‎those had no idea what an SDK was, never mind what they were going to do with it (it ‎stands of “Software Development Kit”, for those of you that have it and don’t know ‎what it is).‎
The enormous number of iPhone downloads of the apps that can be downloaded iPhone SDK – along with more than one ‎million views of the Apple video describing the release – put so much strain on ‎Apple’s servers that they gave up the ghost and packed in for the day. Ooops!‎
The iPhone SDK when downloaded has (rightly) excited developers. Expect classic games from Capcom ‎and PopCap to start appearing in the Apple iPhone apps in download store any time soon. Game on!‎