Apple are the masters at marketing, at hype, and at creating products that, quite simply, ooze sex. Well done to them on this front.
Their latest release – the iPhone SDK downloads – has proved Apple’s marketing skills. Within four days of the announce of the apps for iPhone SDK beta more than 100,000 people had made the effort to apps download the pack. I’m willing to wager that a fair proportion of those had no idea what an SDK was, never mind what they were going to do with it (it stands of “Software Development Kit”, for those of you that have it and don’t know what it is).
The enormous number of iPhone downloads of the apps that can be downloaded iPhone SDK – along with more than one million views of the Apple video describing the release – put so much strain on Apple’s servers that they gave up the ghost and packed in for the day. Ooops!
The iPhone SDK when downloaded has (rightly) excited developers. Expect classic games from Capcom and PopCap to start appearing in the Apple iPhone apps in download store any time soon. Game on!
Small business news
- Small Business Marketing Strategies that Work for Tight Budgets - International Business TimesSmall businesses are often forced to find marketing strategies that work for tight budgets. This is especially true for solopreneurs, or one-person small business operations, said Susan Urquhart-Brown, author of “The Accidental Entrepreneur ... […]
- Small Business SEO: Bridging the SMB/Vendor Gap - The Business InsiderI’ve been on both sides of the small business SEO coin. I’ve been an SEO. Having done the intensive SEO work I know the value of good SEO and why it comes at such a premium. SEO is labor-intensive and ever-evolving, but extremely effective when ... […]
- 3 Important Loan Programs for Small Business Owners - ForbesEveryone in the market today knows small businesses are in dire need of capital and loans to finance their historic activity and their growth. It is clear that the biggest drag on the U.S. economy and the small business segment has been the US ... […]
- Nuts and Bolts of Small Business - The Business InsiderAction not words. Business schools are beginning to stress action over a simple well-written business plan in contests m,eant to test young entrepreneurs’ ability to launch a new venture. Obviously, small business owners already know the value of legwork ... […]
- Small Business Employment Slows in January - Yahoo FinanceThe January CBIZ Small Business Employment Index (SBEI), a barometer for hiring trends among companies with 300 or fewer employees, decreased by 2.75 percent during the past month, following an increase of 1.75 percent in December. Today’s ... […]
- Obama Seeks to Extend, Expand Small-Business Tax Breaks - Businessweek(Updates with comment from SBA’s Mills, McConnell spokesman in seventh-10th paragraphs.) Jan. 31 (Bloomberg) -- President Barack Obama sent Congress a package of small business measures today that he said would expand tax relief and unlock ... […]
- Small Business Ideas for Women at Home: Working with Realities - International Business TimesSmall business ideas for women at home are driven by two realities. The first reality is the constraint of obligations at home. Whether by the choice or duty to care for others (e.g. children), most women staying at home do not have very ... […]
- Small Business Exports Edge Up - BusinessweekSmall businesses have increased their share of exports in the two years since President Obama set a goal to double U.S. sales abroad by 2015, according to new federal data. Companies with fewer than 500 employees accounted for 35 percent of exports in the ... […]
- Bill would address small business contracting fraud, force agency rationale for insourcing - The Business JournalA new House bill introduced Thursday would address a slew of issues associated with small business contracting rules, including cracking down on loopholes that enable small business dollars to filter to larger companies and offering small ... […]
- SBA to Honor Small Businesses at National Small Business Week May 20-22 in Washington, D.C. - YAHOO!WASHINGTON, Feb. 2, 2012 /PRNewswire-USNewswire/ --The nation's top entrepreneurs will be honored at the U.S. Small Business Administration's National Small Business Week events May 20-22 in Washington, D.C. A series of award ceremonies, small business ... […]
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