smcroundtable

If you ever doubted that the media is an incredibly powerful thing, then take acai berry as a perfect example of that power. This time last year the acai berry was a rather obscure food that was available only through very specialist shops or by mail order. The benefits of taking acai berry into your diet were recognized by very few people indeed. One person — a very eminent professor who knew what he was talking about when it came to nutrition provided by certain foods — featured the berry as his number one super food.This book — the Perricone Promise, by Dr. Nicholas Perricone — wasn’t exactly an instant best seller. That is, of course, until the biggest media queen the world has ever seen managed to get her hands on it.Oprah featured the Perricone Promise on her show; she also highlighted the section about the acai berry being the number 1 most potent super food. In one fell swoop both Perricone (and by association his book) and the little South American berry all became household names. Sales of acai soared, and it is now the quickest growing dieting aid in the US.Not a bad little pay day for Dr. Perricone and his powerful acai berry.