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iPhone Download on the Rise
Apple are the masters at marketing, at hype, and at creating products that, quite simply, ooze sex. Well done to them on this front.
Their latest release – the iPhone SDK downloads – has proved Apple’s marketing skills. Within four days of the announce of the apps for iPhone SDK beta more than 100,000 people had made the effort to apps download the pack. I’m willing to wager that a fair proportion of those had no idea what an SDK was, never mind what they were going to do with it (it stands of “Software Development Kit”, for those of you that have it and don’t know what it is).
The enormous number of iPhone downloads of the apps that can be downloaded iPhone SDK – along with more than one million views of the Apple video describing the release – put so much strain on Apple’s servers that they gave up the ghost and packed in for the day. Ooops!
The iPhone SDK when downloaded has (rightly) excited developers. Expect classic games from Capcom and PopCap to start appearing in the Apple iPhone apps in download store any time soon. Game on!

